Romania - located at the crossroads of Central, Eastern and Southern Europe - is the second largest market in the CEEC zone, with nearly 20 million inhabitants.
This dynamic and industrial market has experienced impressive growth in recent years (more than 4% growth in 2017). This growth is mainly driven by domestic consumption and European funding.
Moreover, France and French products have a positive image with the Romanian population. French products are a real success on the Romanian market.
In addition, France is the fourth largest supplier and fifth largest investor in Romania.
Like Romania, the other Eastern European countries (mainly Bulgaria, Moldova and Serbia) have grown rapidly.
In addition, the know-how of French companies is also recognized in these markets.
Finally, these markets represent a great motivated, conscientious and inexpensive workforce.
Therefore, the question to ask is: why are not you still present on these markets?